How AI Is Making the Best Real Estate Agents More Effective, Not More Automated
AI is not changing real estate by replacing people. It’s changing real estate by making the best agents more effective at what they already do well.
Across marketing and customer experience research, the pattern is consistent. Organizations using AI to support analysis, content creation, and communication see higher efficiency and better outcomes, but only when the technology is applied inside a clear framework. According to analyst-backed CX and AI research, over 90 percent of organizations are either using or actively planning to use AI to support customer interactions, with the strongest gains coming from teams that unify data and workflows instead of layering tools randomly.
In real estate, that shows up in very practical ways. AI helps an agent review market data faster so they can spend more time explaining what it means. It helps turn one thoughtful explanation into multiple pieces of content without losing the original intent. It helps teams document best practices so quality stays consistent even as the business grows. What it does not do is create trust on its own. Trust still comes from explanation, transparency, and consistency. AI just makes those things easier to deliver at scale.
This is also why AI is becoming such an important topic at real estate conferences and leadership events. Agents are not asking how to replace themselves. They’re asking how to stay relevant, visible, and effective in a crowded market where attention is harder to earn and consumers expect clearer answers.
When people search for someone to speak to their team or help them build a business that actually works in today’s environment, they’re not looking for tool demos. They’re looking for strategy. They want someone who understands marketing, branding, systems, and how AI fits into all of it without losing the human side of the business.
That’s the real opportunity right now. Not to chase technology, but to use it thoughtfully to build stronger, clearer, more durable real estate businesses.
About Aaron Stelle
Aaron Stelle is a widely recognized real estate strategist, keynote speaker, and content creator who is currently serving as VP-Growth Architect with Fidelity National Financial.
Aaron works with real estate brokers, agents, and leadership teams across the Northwestern United States and Hawaii, advising on business strategy, marketing systems, technology adoption, and long-term growth planning. He is a frequent keynote speaker and educator, having presented at numerous regional and national events across the country.
In addition to his speaking and consulting work, Aaron is an industry contributor whose insights on real estate strategy, market behavior, and technology trends have been featured through Inman News. His work focuses on helping real estate professionals move beyond tactics and build clear, durable systems that support better decision-making, stronger client relationships, and sustainable growth.