How Real Estate Recruiting Changes When Marketing and Strategy Are Clear
Most real estate recruiting conversations focus on splits, fees, and tools. That’s usually a sign that nothing else is clear.
High-performing organizations across industries attract talent by articulating how they operate and how people grow inside the system. Marketing and CX data shows that clarity of mission and process is a major driver of trust and engagement, both externally and internally.
In real estate, this shows up in subtle ways. Agents join brokerages where they understand how business is generated, how marketing works, how clients are handled, and how support shows up when things get hard. They stay where expectations are clear and execution is consistent.
Here’s how this actually happens. A brokerage with a strong content presence explains how it thinks about pricing, marketing, and client service publicly. That same thinking shows up in recruiting conversations. AI helps keep those messages aligned across the website, recruiting pages, videos, and presentations.
Instead of selling the brokerage, leadership explains it. That attracts a different caliber of agent. People who want systems, not just autonomy.
This is also why leadership-focused speakers matter more than ever. Recruiting today is a brand and strategy problem before it’s a compensation problem.
About Aaron Stelle
Aaron Stelle is a widely recognized real estate strategist, keynote speaker, and content creator who is currently serving as VP-Growth Architect with Fidelity National Financial.
Aaron works with real estate brokers, agents, and leadership teams across the Northwestern United States and Hawaii, advising on business strategy, marketing systems, technology adoption, and long-term growth planning. He is a frequent keynote speaker and educator, having presented at numerous regional and national events across the country.
In addition to his speaking and consulting work, Aaron is an industry contributor whose insights on real estate strategy, market behavior, and technology trends have been featured through Inman News. His work focuses on helping real estate professionals move beyond tactics and build clear, durable systems that support better decision-making, stronger client relationships, and sustainable growth.