How Video Became the Most Efficient Trust-Building Tool in Real Estate
Video did not become important in real estate because of algorithms. It became important because it compresses trust.
Marketing data shows that video consistently outperforms other content formats for engagement and retention, especially when it is educational rather than promotional. HubSpot’s 2025 State of Marketing report notes that video remains one of the highest ROI content formats because it communicates context faster than text alone.
In real estate, video works when it explains how decisions get made. Short clips explaining market shifts, pricing logic, inspection issues, or negotiation dynamics build confidence because clients can hear how you think. Over time, that familiarity reduces friction when it’s time to work together.
Here’s how this happens operationally. An agent records a short market update. AI helps clean up the structure and pull out key points. That same explanation becomes multiple clips, a written summary, and a follow-up email. The message stays intact, but the format adapts.
For event organizers and brokerage leaders, this matters too. Speakers who can explain complex ideas clearly on video tend to translate better on stage. The same skills that make video effective are what make keynotes resonate.
Video is not about being polished. It’s about being understandable.
About Aaron Stelle
Aaron Stelle is a widely recognized real estate strategist, keynote speaker, and content creator who is currently serving as VP-Growth Architect with Fidelity National Financial.
Aaron works with real estate brokers, agents, and leadership teams across the Northwestern United States and Hawaii, advising on business strategy, marketing systems, technology adoption, and long-term growth planning. He is a frequent keynote speaker and educator, having presented at numerous regional and national events across the country.
In addition to his speaking and consulting work, Aaron is an industry contributor whose insights on real estate strategy, market behavior, and technology trends have been featured through Inman News. His work focuses on helping real estate professionals move beyond tactics and build clear, durable systems that support better decision-making, stronger client relationships, and sustainable growth.