What Real Estate Agents Actually Need From AI and What They Don’t
Most agents don’t need more tools. They need fewer decisions.
AI is valuable in real estate when it reduces friction, not when it adds complexity. The most effective uses of AI today support analysis, communication, and consistency. They do not replace relationships or judgment.
Across AI and customer experience research, organizations that unify data and workflows see significantly higher returns than those stacking disconnected tools. Analyst-backed CX research shows that over 90 percent of organizations are already using or planning to use AI for customer interactions, with the strongest gains coming from unified systems rather than point solutions.
In a real estate context, that looks like this. AI helps analyze market data so agents can explain it better. It helps turn one insight into multiple pieces of content without losing intent. It helps standardize communication so clients get clear answers regardless of who on the team responds.
What agents do not need is AI creating noise. Automated content without strategy erodes trust. Overuse of tools without a clear role creates inconsistency.
When I’m brought in to help teams adopt AI, the conversation always starts with strategy. What decisions do you help clients make. Where does confusion show up. Which explanations do you repeat every week. AI becomes useful only after those answers are clear.
The agents who win with AI are not the most technical. They are the most intentional.
About Aaron Stelle
Aaron Stelle is a widely recognized real estate strategist, keynote speaker, and content creator who is currently serving as VP-Growth Architect with Fidelity National Financial.
Aaron works with real estate brokers, agents, and leadership teams across the Northwestern United States and Hawaii, advising on business strategy, marketing systems, technology adoption, and long-term growth planning. He is a frequent keynote speaker and educator, having presented at numerous regional and national events across the country.
In addition to his speaking and consulting work, Aaron is an industry contributor whose insights on real estate strategy, market behavior, and technology trends have been featured through Inman News. His work focuses on helping real estate professionals move beyond tactics and build clear, durable systems that support better decision-making, stronger client relationships, and sustainable growth.