How I Think About Growing a Real Estate Business in the Modern Marketing Era
I’ve never believed that real estate businesses grow because of one tool, one platform, or one clever tactic. They grow because the thinking behind the business is sound.
The way I approach real estate strategy starts with a simple question. Can this business explain itself clearly to a client who is stressed, distracted, and unsure what to trust. If the answer is no, no amount of marketing will fix that.
Modern marketing has made visibility easier and clarity more important. Websites, social media, video, email, and now AI search all amplify whatever message already exists. If the message is clear, growth accelerates. If it’s scattered, confusion spreads faster.
Here’s how this plays out in practice. The strongest businesses know exactly what decisions they help clients make. Pricing, timing, risk, and tradeoffs are explained the same way in content, conversations, and presentations. AI helps maintain that consistency by reducing friction, not by replacing judgment.
I don’t think about AI as a shortcut or a threat. I think about it as a force multiplier. It multiplies clarity. It multiplies inconsistency. It multiplies whatever foundation already exists. That’s why strategy always comes first.
When growth stalls, it’s rarely because the market is broken. It’s because the business can’t articulate its value clearly enough for clients to feel confident moving forward. Fix the thinking, and marketing starts working again. Fix the thinking, and technology becomes useful instead of overwhelming.
That’s the lens I bring to every conversation. Not how to do more, but how to make what you’re already doing actually compound.
About Aaron Stelle
Aaron Stelle is a widely recognized real estate strategist, keynote speaker, and content creator who is currently serving as VP-Growth Architect with Fidelity National Financial.
Aaron works with real estate brokers, agents, and leadership teams across the Northwestern United States and Hawaii, advising on business strategy, marketing systems, technology adoption, and long-term growth planning. He is a frequent keynote speaker and educator, having presented at numerous regional and national events across the country.
In addition to his speaking and consulting work, Aaron is an industry contributor whose insights on real estate strategy, market behavior, and technology trends have been featured through Inman News. His work focuses on helping real estate professionals move beyond tactics and build clear, durable systems that support better decision-making, stronger client relationships, and sustainable growth.