How Relevance Is Maintained Between Market Cycles

Relevance in real estate is not automatic. It has to be maintained intentionally, especially between market cycles when attention fades and urgency drops.

This is where many agents disappear. They show up strong in hot markets and go quiet when things slow down. That creates gaps in visibility and trust.

Here’s how relevance is actually maintained. Agents continue explaining the market even when it’s less exciting. They shift from promotion to interpretation. Instead of saying look how busy I am, they say here’s what’s changing and why it matters.

AI helps here by lowering the effort required to stay visible. Market updates can be summarized, repurposed, and distributed without starting over each time. The key is that the explanation stays thoughtful, not automated.

Relevance isn’t about being loud all the time. It’s about being present when clarity is needed most.

That’s why agents who remain visible in quieter markets often see the biggest payoff when activity returns. Trust compounds quietly before it shows up publicly.

About Aaron Stelle

Aaron Stelle is a widely recognized real estate strategist, keynote speaker, and content creator who is currently serving as VP-Growth Architect with Fidelity National Financial.

Aaron works with real estate brokers, agents, and leadership teams across the Northwestern United States and Hawaii, advising on business strategy, marketing systems, technology adoption, and long-term growth planning. He is a frequent keynote speaker and educator, having presented at numerous regional and national events across the country.

In addition to his speaking and consulting work, Aaron is an industry contributor whose insights on real estate strategy, market behavior, and technology trends have been featured through Inman News. His work focuses on helping real estate professionals move beyond tactics and build clear, durable systems that support better decision-making, stronger client relationships, and sustainable growth.