Why Realtors Bring Me In to Talk About Strategy, Not Just Tactics
When real estate brokers reach out to bring me in, they’re usually not asking for another list of ideas. They’re asking for help making sense of everything they’re already hearing. Agents and leaders are surrounded by tactics. New platforms. New AI tools. New marketing advice every week. What they want is a framework that helps them decide what matters and what doesn’t. Here’s what that actually looks like in a room. We talk about how clients make decisions now. We talk about why marketing works when it explains and fails when it performs. We talk about how AI changes the speed of business without changing the fundamentals of trust. And we talk about how to build systems that reduce burnout instead of creating more pressure. I don’t approach speaking or consulting as motivation or hype. I approach it as alignment. Helping people see how strategy, marketing, branding, content, systems, and technology fit together in a way that makes their business easier to run. The reason this reso...